14 SEPTEMBER 2009

Wrapid response from MCR

High street food chain Wrapid has purchased MCR Systems' Symphony Reporting EPOS software product for its business, which has outlets across the UK.

Wrapid trades across the UK from its own stores and through a number of company and franchise operations including one in Dubai. The Symphony Reporting package offers flexible and scaleable user-defined EPOS reporting for growing businesses in the retail and hospitality sectors.

“Remote access is key for me as a director, I was aware of the functionality available from the product, but having that amount of control over the every day operations allows me to know what’s going on at a local level,” said Bhasker Dhir, managing director and founder of Wrapid.

“Wrapid was looking for an EPOS system that was flexible, intuitive and easy to use, as well as giving electronic audits and control of the business, meaning we can stay abreast of what is going on without having to be at each outlet.”

Wrapid is a fast growing ambitious company with the simple philosophy of preparing hot food crammed with flavour in a wrap, whether that’s British, Chinese, Indian, Italian or Tex Mex food.

Mr Dhir continued “Symphony Reporting, allows us to set up reporting in any format that we choose, and can mimic existing reports if need be. It’s real time and can create a report to look at the sales mix during any time period, I literally press three buttons and have a report to hand, in terms of sales reporting it’s fantastic.

“Moreover, it helps us appraise staff performance through a variety of KPI’s which are based on real time performance. So, for instance we could set average spend as a measure of performance and then put that into real time. All our data can be interrogated and Symphony allows us to create graphical pie charts for easy consumption.

“For us, software as a service hosted by MCR Systems makes it fuss free, and we now have access to our data from anywhere in the world. Basically our financial information will be more accessible and more useful, to the right people across the organisation.

“I believe this product will give us a stable base to work from, create efficiencies across the company, allow us to easily interrogate the data and hence drive an informed approach to decision making.”

Matthew Gatter, director at MCR Systems comments: “According to the British Sandwich Association, the commercial sandwich industry is worth an estimated £3.3 billion. Wrapid has a unique offering and will be taking its share of that market. It has ambitious growth plans across a variety of sectors and we are confident that by using the Symphony Reporting system they can achieve great things. Their recent success in the education sector and recognition of software as a service really puts their operation at the forefront of groundbreaking EPOS technology.