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Loyalty |
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Introduction
Fidelity’s Instant Loyalty software is an extremely flexible system combining a
customer profile and the latest modern communications methods.
Instant Loyalty enables the smaller operator to compete on equal terms with the
larger multiples by enabling them to operate a powerful card based loyalty system.
Points redemption can either be real time at the point of sale terminal or can be
via vouchers mailed directly to the customer.
How it Works
The customer details from the application form are entered onto the database to
form the base customer records. Over time, with every swipe of the card through
the point of sale terminal, a profile of the customer’s spending is built up. Details
like frequency of visits, spending patterns, specific days of the week visits are
made and total spend are recorded. From this information, specific promotions targeted
at selected customers can be developed to increase their spending, encourage them
to shop more often and to retain their loyalty.
Communicate with your Customers Regularly and Increase Turnover and Profit
Loyalty marketing can be used in a hundred different ways to generate extra turnover.
Examples include: inviting selected customers to a new product launch, sending a
customer a birthday voucher, sending your best customers a special offer voucher
and sending lost customers a range of vouchers to encourage them to return. Staying
in touch with your customers lets them know that you value them and that you are
not simply taking them for granted.
1-2-3 Loyalty Plan
In three simple steps you can select the customer group you wish to target, merge
their details to a voucher or marketing letter and then either mail, email or even
text it to them.
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1 - Search the Database |
2 - Target your Customers |
3 - Contact the Customer |
- Birthdays
- Anniversaries
- Anniversaries
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- Target your Customers
- Preview new products
- Send a welcome letter
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- By mail
- By email
- By text message
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